Socialnomics refresh their excellent Social Media Revolution video

Social Media Revolution 2 is a refresh of the original video with new and updated social media & mobile statistics that are hard to ignore and is based on the book Socialnomics by Erik Qualman.

It’s amazing how fast the world of social media moves!  As many of the statistics from the original Social Media video have changed, I took a moment to refresh the video with a few new statistics and graphics.  Thanks to all of you for your support in making the first Social Media Revolution and Social Media ROI videos such a huge success and I hope that you enjoy this refresh!
Stats from Video (sources listed below by corresponding #)

1. Over 50% of the world’s population is under 30-years-old
2. 96% of them have joined a social network
3. Facebook tops Google for weekly traffic in the U.S.
4. Social Media has overtaken porn as the #1 activity on the Web
5. 1 out of 8 couples married in the U.S. last year met via social media
6. Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…
7. Facebook added over 200 million users in less than a year
8. iPhone applications hit 1 billion in 9 months.
9. We don’t have a choice on whether we DO social media, the question is how well we DO it.”
10. If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
11. Yet, QQ and Renren dominate China
12. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
13. 80% of companies use social media for recruitment; % of these using LinkedIn 95%
14. The fastest growing segment on Facebook is 55-65 year-old females
15. Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  populations of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.
16. 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
17. Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts
18. Instead they are distributing: eReaders + iPads + Tablets
19. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
20. The #2 largest search engine in the world is YouTube
21. While you watch this 100+ hours of video will be uploaded to YouTube
22. Wikipedia has over 15 million articles…studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
23. There are over 200,000,000 Blogs
24. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
25. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $1,712.32 per hour
26. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
27. 34% of bloggers post opinions about products & brands
28. Do you like what they are saying about your brand? You better.
29. People care more about how their social graph ranks products and services  than how Google ranks them
30. 78% of consumers trust peer recommendations
31. Only 14% trust advertisements
32. Only 18% of traditional TV campaigns generate a positive ROI
33. 90% of people that can TiVo ads do
34. Kindle eBooks Outsold Paper Books on Christmas
35. 24 of the 25 largest newspapers are experiencing record declines in circulation
36. 60 millions status updates happen on Facebook daily
37. We no longer search for the news, the news finds us.
38. We will non longer search for products and services, they will find us via social media
39. Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
40. Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second
41. The ROI of social media is that your business will still exist in 5 years
42. Bonus: comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network

BBC reveals Salford timetable according to The Guardian

Tara Conlan has written an article outlining the timetable for BBC departments to move to Media City.

Three relocation "waves" have been devised as part of the BBC's "migration plan", details of which have been seen by MediaGuardian.co.uk, to move around 2,300 jobs to Salford, starting in May next year.

"Wave 1" runs between May and July 2011 and those due to move then include BBC2 hit Dragons' Den, Question of Sport, many CBeebies and CBBC staff, marketing and finance employees in children's and sport, Learning production management and staff in comedy and drama who are already based in Manchester.


Those who will relocate from London to Salford in "wave 2" between August and October 2011 including Newsgathering London and Leeds, some Radio 5 Live management and commissioning staff, most of the BBC Academy, children's show Newsround, CBBC drama and acquisitions, and the Mobile Apps team.

Among the "wave 3" departments set to move in November and December 2011 or in 2012 are the remainder of Radio 5 Live management and commissioning, future, media and technology homepage staff, digital distribution operation North and BBC Breakfast, which the migration plans says is "likely Easter 2012".

For the details then you can find the article here at The Guardian web site.

Interns could claim unpaid wages

According to the How Do web site an Employment Tribunal ruling means that unpaid interns could now be entitled to claim back the national minimum wage, even if they originally agreed to work for nothing.

The National Union of Journalists is also calling on fellow unions and organisations opposed to free internships to join its campaign to end them.
“We will play our part in the campaign to bring exploitative employers to book, using minimum wage legislation and other legal means, to steadily change internship culture from one of exploitation to one of genuine learning opportunities,” said NUJ general secretary, Jeremy Dear.
The crucial case came in November last year, when the Reading Employment Tribunal ruled in favour of an intern who worked for a production company in London. Despite agreeing only to receive expenses, she later decided to seek payment after the internship ended. The tribunal recognised that a worker is entitled to the National Minimum Wage - whether or not they have agreed to work for nothing.
It potentially opens the door to anyone who has worked as an unpaid intern, to recover up to £232 per 40-hour week.
Interns could claim unpaid wages “This practice continues to exploit dreams and exclude new talent, undermining the diversity of our profession, just when we should be nurturing and supporting the people coming into the industry,” continued Dear.
To recover the minimum wage through an Employment Tribunal, you would have to make the claim no later than 3 months after a payment would have been due.
Should you fall beyond this, yet within 6 years of finishing the internship, you can apply through the county courts.
This ruling does not apply to students on work experience placements.

Is Media Studies at University a good idea?

This is a question I am regularly asked and my answer is "don't!".

Let me explain, in my opinion most media degrees are all about theory and don't actually prepare you for a career in the media. I have some evidence to back this claim up. Firstly, I have delivered and then improved the technical units of a City & Guilds Media Induction course which is described as.....

"This qualification is for new entrants to audio visual industries, both freelance and employed, or those who are looking for their first role in the field. You don't need any previous experience and you don't need to be working already. "

We delivered this 9 times in a year and for at least the first 6 or 7 most of the students were media graduates who routinely told me that "they had learnt more about the media industry in 10 days than there entire 3 year degree course".

Secondly, I am the NVQ assessor for the Advanced Media Apprenticeship scheme that has been piloted here in Manchester as is now in its 4th year. It is now being rolled out nationally. It was the industry itself that have driven this programme forward because they haven't been getting enough new entrants into the industry with the correct knowledge and experience.

These apprentices get practical and relevant knowledge based study at college as well as real work based placements in a wide range of industry placements for up to 12 weeks at a time where they undertake real jobs and so get experience, and build up a reputation in the industry.

The apprentices go on and get real jobs in our industry because they have a proven track record and an qualification respected by the industry because they have been involved in forming and developing it. That said I think there are a few careers paths where a degree is still useful like Journalism for example. But remember most people get work in this industry by being able to prove then can do the job and being known by key people.

Here is a video completed from star to finish by a team of the apprentices...

Integrated household survey reveals how religious your area is

Simon Rogers in The Guardian has just published a report from the Office for National Statistics

With typical timing, the report has come out the week after the Pope's visit to the UK. But nevertheless, it's an enormous survey: some 450,000 respondents asked questions about their beliefs, sexual identity and health. Besides the findings which show that 1.5% of the population is gay, it includes lots of other details:

• 71% their religion is Christianity
• 4% say their religion is Muslim
• 21% have no religious affiliation
• Slough has the highest level of religious belief in England - 93% - whilst Brighton and Hove has the lowest at 58%
• Inverclyde has the highest level of religious affiliation in Scotland at 92%
• Flintshire has the highest level of religious affiliation in Wales at 81%

It also provides an interesting breakdown of ethnicity and health. Are there any links between any of the datasets - between good health and religious belief, or high ethnicity and high religious belief? Here are some completely unscientific findings:

• 33% of Blaenau Gwent is in poor health, the highest percentage of people in the UK. Only 67% have a religious affiliation, one of the lowest rates in the country
• Slough, besides having the highest religious percentage in the country also has a very high number of people in good health - 81%

Do those two figures tell us anything meaningful?
Although the report is published as a PDF (of course), the ONS has given us the spreadsheet of results and you can download them below. What can you do with the data?

DATA: download the full spreadsheet

It was interesting that one of the early comments on The Guardian page says...

Given that the question asked by the ONS was "What is your religion, even if you are not currently practising?", it's not really possible to work out how religious an area is - just that loads of people still lazily tick the 'Christian' box without thinking about it. It's a shame that the ONS couldn't have chosen a question that actually asked about religious belief.

I look forward to seeing what people can do with this data and whether it can be used to identify needs in a community.

Thought provoking post from Dave Perry on his Visual Theology blog

Dave wrote.....

On Thursday I got into a fascinating conversation with the chatty young stylist who was cutting my hair, my regular guy being off sick. She asked what I do and so I said that I was a Methodist Minister. As someone who never goes to church herself my answer lead her to ask a series of great questions about weddings and churchgoing. She was genuinely interested in what the experience would entail and why anyone would choose it. "Isn't it hypocritical getting married in church if you don't go?" she asked. I found myself turning the question around and saying that perhaps the reason people don't go is that we have made the experience unattractive and irrelevant to her generation. In other words it isn't their fault but ours. This unexpected lack of blame and acceptance of responsibility seemed to get good traction with her and I went on to say just a little bit about faith as love which changes the world, shifting the focus away from church going as such to a more engaged kingdom-centric view of discipleship, but without any of the jargon. 

To read the rest of what Dave had to say please go to his excellent blog.

Details of the last "What's The Point Of" now available

The BBC has now published the details of the last of the series of 4 on The Kennel Club, which I finished editing and mixing last Thursday. As promised in my previous post on this series here are the details...

It has a fine dining room and a celebrated collection of canine art. It has a charitable trust and organises the greatest dog show on earth. That doesn't stop Quentin Letts asking, "What's the point of the Kennel club?" The kennel club was founded in 1873 by twelve Victorian gentlemen who liked dogs and dinners in equal measure, and wanted to bring some discipline into the world of dog breeding and showing. It's struggling to do that today. Some breeders and showers are in open revolt against Kennel Club health regulations. Others from the welfare lobby say the Kennel club hasn't been doing enough to tackle the suffering caused to dogs by generations of inbreeding. Quentin enjoys the sunshine, spectacle and order of a dog show in Worcestershire, goes for a walk with a breathless dog suffering a range of genetic disorders, and enters the hallowed halls of the Kennel club Clarges street as he considers whether this British institution still has the teeth needed to improve the lot of dogs in this country.

There are some strange 'goings on' in the doggie world and it appears OK to show dogs with major health issues but not OK to breed from them. But how do you get the next generation of dogs to show if you don't breed from them? Tune in or use the iPlayer to hear for yourself.

This brings to a close the third series of What's The Point Of.  Rosie Dawson, the producer and I have worked on all 3 series and it never ceases to amaze me how my clients, like Rosie for WTPO and Dawn Bryan for The Choice  keep coming up with new ideas to better the previous series, much respect and thanks.