During this evening's 6.30pm ITV News, viewers will be invited to join the nationwide project The Cuts: Your Stories.
From those who get in touch, ITV will recruit what it calls a "giant panel", focusing on public service workers such as GPs, teachers, refuse collectors, people who deliver care for the elderly and the disabled, librarians and swimming instructors.
The ITV News editor, Deborah Turness, said: "Government cuts will dominate the news agenda for a long time to come, and our panel will show their direct impact on people from all walks of life."
Turness added that the leaders' debates during the general election campaign earlier this year had spurred on ITV News to incorporate social media into bulletins.
"The debates brought social media out of the teenage bedroom and into the living room. So many people enjoyed the experience of watching TV whilst chatting online it became a mainstream experience.
"We wanted to build on that in our news programmes and use social media as a platform to offer useful information to our viewers whilst harvesting their take on living in 'austerity Britain'."
It will interesting to watch how this experiment works to engage and involve the audience through social media.
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