Predictions that the internet would kill the television star appear to be premature. Just as the cinema survived the advent of home video, TV is booming despite the growth of digital media and popularity of social networks such as Facebook and Twitter. Viewers watched an average of three hours and 45 minutes of television a day in 2009, 3% more than in 2004, according to research published today by the media regulator Ofcom. TV continues to take centre stage in people's evenings, boosted by the popularity of shows such as The X Factor, Britain's Got Talent and Doctor Who.
He quotes Richard Broughton, a senior analyst at the audiovisual research company Screen Digest.
"Various people have predicted that the internet would kill off television but we have always said that TV would be here for a long time to come. It's much harder for broadcasters and production companies to monetise content online, and there are all sorts of things that broadcast can do that online can't, such as high definition."
John concludes his article...
Ofcom said the growth in audience to video-sharing sites such as YouTube had begun to slow over the past two years. Like television, the popularity of radio continues to surge ahead, with a new high of 90.6% of the population – 46.8 million adults – tuning in at least once a week in the second quarter of 2010. However, the amount of time we spend listening to the radio has fallen, down 5.3% in the five years to 2009.
John has certainly triggered a huge amount of comments on this issue which are well worth a read too
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