The UK's media consumption habits from an OFFCOM report

We are social have posted an interesting summary on media consumption habits...

Ofcom released its seventh annual communications market report last week. Its a goldmine of information about media consumption habits in the UK and is worth reading in full, the internet section in particular. In terms of social media usage, it reveals interesting data such as:

• Social networking (in blue) is an all day long activity, filling the gaps between traditional media:

• The data above illustrates the popularity of television in the evening, when over half (52%) of all media activities undertaken involves watching television on a TV set. In the morning, radio is more popular, but declines by the evening when TV is at its peak. Text communications (including social media usage) and voice communications both make up a fair proportion of media activity during the daytime and after the end of television peak time

It is interesting to see how the text based communications in blue stay fairly constant throughout the full 24 hour cycle. There is alot more interesting analysis on the we are social post including...

• Proportion of media use through device by age group radio usage is holding up except in the 16 to 24 age band.
• Proportion of computer use by activity - interesting to see the percentage of phone and video calls at around 30%
• Internet and PC take up - which is levelling off  although the move to mobile internet is growing.

Do take a little time to look at these results. If you have more time then you could look at the original report.