When is the best time to post on social media?

Erik Qualman at the Socialnomics blog has posted this video from @equalman about the best times to post content on social media and the graveyard slots to avoid.

General guidelines:

• Tuesday, Wednesday and Thursday are your best days
• Saturday is the worst day
• Holidays are slow traffic days (except commerce sites)
• 10 am – 11:30 am and 1 – 3:30 pm are great times to post
• Stagger posts based on time zones

A recent study by Virtue specific to Facebook also shows that Social Media may follow similar patterns to the rest of the traditional Web.

• The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET.
• The biggest spike occurs at 3:00 p.m. ET on weekdays.
• Weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period.

Fans are less active on Sunday compared to all other days of the week; most sites slowest traffic day is Saturday, followed by Sunday. This is interesting since so many schools and companies block Facebook from 9 – 5 pm.  Tough to block mobile devices though.

There are exceptions to the above rules, depending on what you are posting, but these are good general guides for most sites, social media activity and blogs. Erik has been fortunate to have access to statistics to hundreds of different sites/blogs during my sixteen year career and roughly 90% of the time the above holds true.
When he was the Head of Marketing at Travelzoo his production team always sent out the Top 20 e-mail list to the 21 million subscribers on Wednesday at roughly 11 am.  Why?  This gave it the best chance to be read.  If you have an incredible Tweet you need to get out, but it’s 2 a.m. on a Saturday, use a tool like hootsuite to schedule for the tweet to go out when more potential readers might read it.
Ironically, this post may not be picked up as much as it could since I’m posting it in the afternoon on a Monday following a holiday.
Ric suggests these as other good posts on this topic: YouTube Traffic Patters, Best Time to Send E-Mail, When are Facebook Users Most Active?, Conversion Volume by Day