Thursday 3 February 2011

Digital radio listening reaches 25%

25% of all radio listening is now to digital platforms, like DAB, Freeview, on line, up just a fraction from 24.8 per cent last quarter.

Listening to DAB has also increased, by a similarly small amount, from 15.3 per cent to 15.8 per cent, whilst internet radio and digital television listening remain around the same mark.

So the digital lobby still has a long way to go to get all radio listeners to go digital. I believe DAB is a dying platform, the signal strengths of the current system mean that listening on portable sets inside is unreliable and car listening patchy, and as to the quality, don't get me started. More and more radio and audio listeners are choosing what, and more importantly, when they listen with services like podcasts. It would be interesting to see if the latest RAJAR figures have and breakdowns for deferred listening for podcasts.

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