Wednesday 29 December 2010

AudioBoo's Mark Rock on 2010 and predictions for 2011

Jemima Kiss has written an article in The Guardian on what Mark Rock head of AudioBoo has to say on 2010 and what will happen in 2011....

What do we have to look forward to in 2011? The past twelve months have been a defining period for the digital industries, says Audioboo chief executive Mark Rock, but there's plenty to come next year as, he predicts, Mark Thompson will stand down and Flickr will be sold.

Here are what appealed to me from what Mark had to say....


What will 2010 be remembered for?
Overall, 2010 was a defining year for so many things - digital, politics, data, mobile. Wikileaks cracked open what hopes to be a better discussion around open data next year and the role of digital in that.
Mobile is (finally) huge thanks to Apple and Google and not the telcos. The BBC was forced to face up to the fact that it can no longer operate like an extension of the civil service and expect us to pay for its inefficiencies.
The government seems to think the digerati in Shoreditch will happily move to Stratford (no). DAB radio is still the floppy disk equivalent of the internet."

What was your best and worst moment?
The best was the surprise at personally ranking so highly in the top 100 tech people in the UK. At least my dad was impressed. The worst?
Worst work moment? The BBC taking 14 months to finally state officially they were too busy to work constructively with us on a professional basis because they were too busy. We're used loads by individual reporters and departments there but their audio is not allowed onto the BBC site. Bizarre."

What's your hot tip for 2011?
Mobile, mobile, mobile. Apps, apple, android, advertising, tablets and the mobile internet.
Traditional TV set top box manufacturers will move to Android as an OS for increased user interaction and lower development costs.
Mark Thompson will gracefully stand down from the BBC. Microsoft will release a poor cousin to the iPad.
Audioboo raising some more cash to go truly global.
Android Marketplace getting less techy and more consumer friendly.
Flickr being sold to a company that actually cares about it. 


You can read the full article at The Guardian.

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